Sunday 27 May 2012

Yahoo Stops its Own Magazine Site -Livestand Why



Yahoo has Just stopped its Own Magazine Site  Named:  Livestand  Which as just opened shortly before six months


Last month, Yahoo  tells  analysts it would close or combine about 50 services that haven't been performing up to expectations.

That housecleaning plan was drawn up by Yahoo's CEO, Scott Thompson, who lasted at the company for an even shorter period than Livestand. Thompson's four-month stint at Yahoo ended two weeks ago when he stepped down amid a flap over incorrect information on his bio.
Yahoo CEO Ross Levinsohn hasn't said whether the company still plans to dump as many services as Thompson intended. A Friday post on Yahoo's blog made it clear that more services will be closed, without specifying a precise number.
"When we discontinue products, it will be so that we can focus on opportunities where we lead and where we can create the most meaningful experiences for people using our products, and for our partners, developers and advertisers," the post said.
Yahoo began working on Livestand in 2010 after it became clear Apple iPad was going to be popular. But the tablet magazine didn't hit the market until last November, well after a similar iPad application called "Flipboard" had already attracted a large audience.
Yahoo still had high hopes for Livestand. It was hailed as "sort of a re-imagining of what Yahoo can be," by Blake Irving, the company's chief product officer at the time of the tablet magazine's release. Irving left Yahoo last month after Thompson laid off about 2,000 workers and reshuffled management.
Livestand featured software that could be customized to pull content from Yahoo's own website, and other digital publishers to cater to each user's tastes.

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